{"id":209,"date":"2016-01-23T20:28:54","date_gmt":"2016-01-24T01:28:54","guid":{"rendered":"https:\/\/library.brown.edu\/create\/stamps\/?page_id=209"},"modified":"2016-02-08T12:18:10","modified_gmt":"2016-02-08T17:18:10","slug":"definition-3","status":"publish","type":"page","link":"https:\/\/library.brown.edu\/create\/stamps\/exhibit\/definition\/definition-3\/","title":{"rendered":"..."},"content":{"rendered":"<p><b>Sunlight Soap advertisements<\/b><br \/>\n<b>Printed on gummed side of New Zealand postage stamps, 1892-1893<\/b><br \/>\n<i><span style=\"font-weight: 400\"><a href=\"http:\/\/www.riamco.org\/render.php?eadid=US-RPB-ms2014.002&amp;view=overview\">Joe and Lil Shapiro Collection of Laundry Ephemera<\/a><\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\">New Zealand was the first country to sell advertising space on the gummed side of postage stamps. Other countries, including the UK, Germany, and France soon adopted this method of raising money.<\/span><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-561\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md.jpg\" alt=\"olio00000003525_4md\" width=\"368\" height=\"437\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md.jpg 502w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-253x300.jpg 253w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-100x119.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-150x178.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-200x237.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-300x356.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_4md-450x533.jpg 450w\" sizes=\"auto, (max-width: 368px) 100vw, 368px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-560\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md.jpg\" alt=\"olio00000003525_3md\" width=\"369\" height=\"438\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md.jpg 502w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-253x300.jpg 253w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-100x119.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-150x178.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-200x237.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-300x356.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_3md-450x533.jpg 450w\" sizes=\"auto, (max-width: 369px) 100vw, 369px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-559\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md.jpg\" alt=\"olio00000003525_2md\" width=\"347\" height=\"441\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md.jpg 502w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-236x300.jpg 236w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-100x127.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-150x191.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-200x255.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-300x382.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_2md-450x573.jpg 450w\" sizes=\"auto, (max-width: 347px) 100vw, 347px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-558\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md.jpg\" alt=\"olio00000003525_1md\" width=\"362\" height=\"461\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md.jpg 502w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-236x300.jpg 236w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-100x127.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-150x191.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-200x255.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-300x382.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_1md-450x573.jpg 450w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-557\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md.jpg\" alt=\"olio00000003525_6md\" width=\"376\" height=\"439\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md.jpg 518w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-257x300.jpg 257w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-100x117.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-150x175.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-200x234.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-300x350.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_6md-450x526.jpg 450w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-562\" src=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md.jpg\" alt=\"olio00000003525_5md\" width=\"376\" height=\"440\" srcset=\"https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md.jpg 518w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-257x300.jpg 257w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-100x117.jpg 100w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-150x175.jpg 150w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-200x234.jpg 200w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-300x350.jpg 300w, https:\/\/library.brown.edu\/create\/stamps\/wp-content\/uploads\/sites\/30\/2016\/01\/olio00000003525_5md-450x526.jpg 450w\" sizes=\"auto, (max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunlight Soap advertisements Printed on gummed side of New Zealand postage stamps, 1892-1893 Joe and Lil Shapiro Collection of Laundry Ephemera New Zealand was the first country to sell advertising space on the gummed side of postage stamps. Other countries, including the UK, Germany, and France soon adopted this method of raising money.<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":48,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width-page.php","meta":{"footnotes":""},"class_list":["post-209","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/comments?post=209"}],"version-history":[{"count":12,"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":973,"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/pages\/209\/revisions\/973"}],"up":[{"embeddable":true,"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/pages\/48"}],"wp:attachment":[{"href":"https:\/\/library.brown.edu\/create\/stamps\/wp-json\/wp\/v2\/media?parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}