At the 2016 VIVO national conference in August 2016, Anirvan Chatterjee from the University of California, San Francisco gave a presentation on Search Engine Optimization (SEO) — strategies for increasing a site’s ranking in search results. He analyzed 90 Research Networking Systems (RNS) to determine the proportion of faculty profile pages appearing among the top 3 search results on Google. His analysis ranked Researchers@Brown (vivo.brown.edu) #1 out of the 90 sites tested.
Chatterjee’s talk was entitled “The SEO State of the Union 2016: 5 Data-Driven Steps to Make your Research Networking Sites Discoverable by Real Users, Based on Real Google Results”
The report of the research, “RNS SEO 2016: How 90 research networking sites perform on Google” is available here: https://bitly.com/vivoseo