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Researchers@Brown Ranks #1 in SEO Analysis

At the 2016 VIVO national conference in August 2016, Anirvan Chatterjee from the University of California, San Francisco gave a presentation on Search Engine Optimization (SEO) — strategies for increasing a site’s ranking in search results.  He analyzed 90 Research Networking Systems (RNS) to determine the proportion of faculty profile pages appearing among the top 3 search results on Google.  His analysis ranked Researchers@Brown (vivo.brown.edu)  #1 out of the 90 sites tested.

Chatterjee’s talk was entitled “The SEO State of the Union 2016: 5 Data-Driven Steps to Make your Research Networking Sites Discoverable by Real Users, Based on Real Google Results”

The report of the research,  “RNS SEO 2016: How 90 research networking sites perform on Google” is available here: https://bitly.com/vivoseo

What is ORCID?

ORCID is an open, non-profit initiative founded by academic institutions, professional bodies, funding agencies, and publishers to resolve authorship confusion in scholarly work.  The ORCID repository of unique scholar identification numbers will reliably identify and link scholars in all disciplines with their work, analogous to the way ISBN and DOI identify books and articles.

Brown is a member of ORCID which allows the University, among other things, to create ORCID records on behalf of faculty, students, and affiliated individuals; integrate authenticated ORCID identifiers into grant application processes; ingest ORCID data to maintain internal systems such as institutional repositories; and link ORCID identifiers to other IDs and registry systems.  ORCID identifiers will facilitate the gathering of publication, grant, and other data for use in Reseachers@Brown profiles.  The library, with long experience in authority control, is coordinating this effort.